Vevo, the world’s leading music video network, announces the release of Central Cee’s DSCVR performance of “Commitment Issues” off his new mixtape, Wild West. Vevo DSCVR focuses on the development of emerging artists, through performance content and careful curation. Vevo has a long history of helping emerging artists break through to new and wider audiences. Past alumni of Vevo’s DSCVR series include JAY1, NSG and DUCKWRTH. Vevo is committed to working with artists at an early stage of their career to create unique content that brings their music to life visually and provides exposure to new audiences through the platform.
Central Cee is proving himself to be one of London’s most exciting artists. Central Cee first came on the scene toward the end of 2010s, debuting with 2017’s “Over You.” His early career was characterized by the melodic trap of the era, with Cee opting for bouncy instrumentals and Auto-Tune-driven melodies on tracks like “TRANSITION” and “JUGG.” However, in 2020 the rapper found himself drawn to a different style entirely — U.K. drill. Kicking off the year with a “Day in the Life,” Cee’s skating flows proved a natural match for the genre’s faster-paced sonics, which he continued to develop with the gritty “Molly” and a bold showing on Kenny Allstar’s Mad About Bars.
All prior successes were eclipsed in October of that year, when Cee released his breakout hit, “Loading.” Landing at number 19 on the U.K. charts, the track secured the rapper his first Top 40 hit with its inventive drill production, active flows, and a magnetic performance on the mic. This success followed him into early 2021: January’s “Pinging (6 Figures)” offered a more traditional take on drill, while February’s “Commitment Issues” secured Cee a number nine spot on the U.K. charts. His debut mixtape, Wild West, arrived that March. Debuting at number two in the U.K., the tape expanded Cee’s vivid drill sound with forward-thinking production and a wider range of narratives.
“Commitment Issues” is now streaming on all platforms. Keep up with exclusive content from artists all over the world on YouTube.com/Vevo.
Vevo is the world’s leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.
Vevo has consistently evolved over the past decade to lead within today’s ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 26B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.
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