Vevo’s ‘Artists to Watch’ is now in its 7th year with the list consisting of artists who Vevo believes will break through in the coming year. Vevo DSCVR ATW champions emerging artists through engaging live performance content.
A massive thank you to VEVO for supporting my music and highlighting me as an Artist To Watch. I had so much fun creating my DSCVR video and it’s such an honour to be placed alongside such amazing artists also doing their thing.” – Shaybo
Vevo’s Artists to Watch provides emerging artists with engaging, high-quality live performance content to expose them to new global audiences. Alumni include now-household names such as Sam Smith, Billie Eilish, Lewis Capaldi, Maggie Rogers, James Bay and more. Vevo is committed to working with artists at an early stage of their career to create unique content that brings their music to life visually and creatively.
“Fiery, feisty and unapologetically confident, Shaybo grabbed my attention from the first listen. It’s always a sight to behold to watch a strong woman break through in such a male-dominated scene, and Shaybo brings an additional worldliness to the genre that sets her apart. It’s an incredible experience to listen to her deliver hard bars, then switch into Yoruba as a salute to her Nigerian heritage. I’m thrilled to have her on our list this year, and can’t wait to see what the future holds for the undisputed Queen of The South.” – Carl Young, Head of Music & Talent, EU
“We’re very proud to announce our DSCVR Artists to Watch list for 2021, now in its 7th year. This is so much more than just a list for us; capturing performances from these artists and providing video content for fans to engage with on a global scale.” says JP Evangelista, SVP of Content, Programming & Marketing, “The health of our team and artists alike is of utmost importance to Vevo. We were pleased to be able to shoot and deliver these performances with proper safety protocols in place, despite obvious challenges. With a lack of touring or being able to perform in front of a live audience, it’s more important than ever that Vevo can promote and market video content that will provide music fans with some must-see performances from some of the hottest new acts.”
Vevo has a long history of helping emerging artists break through to new and wider audiences. Past alumni of Vevo’s DSCVR ‘Artists To Watch’ series including Billie Eilish, Alessia Cara, Little Simz, SlowThai and Lewis Capaldi. Vevo is committed to working with artists at an early stage of their career to create unique content that brings their music to life visually and creatively.
Born and raised in southeast London, Shaybo the hard-hitting truth-telling rapper is not here to play games. With a passion for rapping running through her veins, Shaybo’s fervent lyrics and catchy melodies expose a highly versatile artist whose sound has the power to provoke a profound response across all genres. Being no newcomer to the rap scene, Shaybo has always been a creator at heart, dabbling in rap since her early teens where she became a household name with the already bubbling UK rap scene. A firm believer in the strength of community amongst women, the sounds of Shaybo lyrics are charged by the electricity that connects people. Honest, driven and highly spirited, there’s no limit on what Shaybo will be able to accomplish.