“Layton Greene is the real deal. The team at Quality Control has a proven track record for developing new talent, and as their first R&B signing, Layton finds herself in great company alongside artists like Migos and Lil Baby. We’re proud that the DSCVR ‘Artists To Watch’ stage is one of the first places fans will be able to see her perform live.”
“DSCVR Artists to Watch is a key program for Vevo and now in its 6th year demonstrates our commitment to championing emerging artists.” says JP Evangelista, SVP of Content, Programming & Marketing. “The Vevo team takes great pride in fostering new talent and helping expose our audience to artists we feel will make an impact in the forthcoming year. We’re excited to shine a light on these 20 artists, and watch as they continue to grow their fan base into 2020.”
Vevo has a long history of helping emerging artists break through to new and wider audiences. Past alumni of Vevo’s DSCVR ‘Artists To Watch’ series including Billie Eilish, Alessia Cara, Little Simz, SlowThai and Lewis Capaldi.
Vevo is committed to working with artists at an early stage of their career to create unique content that brings their music to life visually and creatively.
ABOUT LAYTON GREENE:
A vocalist who takes inspiration from R&B and hip-hop, Layton Greene became an overnight star in late 2017 when a homemade video of her singing Kodak Black’s “Roll in Peace” went viral and gave her an audience of millions. Greene was born in St. Louis, Missouri, on December 4, 1998. She grew up with a love for music and sang for her own enjoyment, but didn’t begin taking it seriously until she was 18 years old. Greene began making videos of herself singing some of her favorite tunes and posting them on social media. One of them was a version of Kodak Black’s “Roll in Peace,” with Greene putting her own spin on the lyrics. To her surprise, after posting it, the clip began attracting attention far beyond her circle of friends, going on to receive more than half a million views. Greene next partnered with producer G-Styles, recording a more professional version of what she called her “Roll in Peace Remix,” and after it was posted online in November 2017, it exploded, receiving over three and a half million plays. The track became popular enough to rise to number 12 on the Hot R&B Songs chart. A few days before the end of 2017, Greene dropped her second studio track, an interpretation of Derez De’Shon’s “Fed Up” that she called “Fed Up Remix.” With G-Styles once again at the controls, Greene had recorded another success, and she celebrated by quitting her day job at a restaurant to focus on music full-time. In 2019, she released the single “Leave Em Alone,” which also featured Lil Baby, City Girls, and PnB Rock.
ABOUT VEVO:
Vevo is the world’s largest all-premium music video provider, offering artists a global platform with enormous scale through its distribution partners. Vevo connects artists with their audience globally via music videos and original content, working directly with them to find unique ways to bring their music to life visually. Vevo also works with emerging artists, providing them with a platform of global scale and reach, to find and grow their audience. Reaching 26 billion monthly views globally, Vevo has over 400,000 music videos in its catalogue.