Canadian alternative pop-rock singer-songwriter, Apryll Aileen, is eager to announce the release of her newest single “Wild Wolvez” along with the official music video. Straying away from her familiar musical styling of pop and r&b, “Wild Wolvez” encompasses a dark electronic vibe; the first of her songs to have a big instrumental drop. The collaboration with Adam Royce (worked with Grammy-Award winner Daniel Caesar, multi JUNO-Award winner Tom Cochrane and three time E! People’s Choice Awards winners The Tea Party) brought out the edgier electronic side, perfectly resonating with the narrative of the single: women reclaiming their power and owning their voice.
“Wild Wolvez” is a song that is meant to open the doors for young women by empowering them to stand up for what they believe in and reassuring them that they are not alone in the world. The lyrical messaging within “Wild Wolvez” emphasizes how women can create and have freedom by learning to own and love their bodies and that women do not have to live in a world governed by misogynistic values. Filmed in New Brunswick, the music video reflects on women and how they are beautified in today’s society. Pop culture makes it difficult for young women to understand their bodies. The video symbolically represents the stark nature of the misogyny driven landscape Western Culture currently operates in and how we can create a new, raw, unfiltered wilderness that we all feel safer in. The music video has symbolic messaging that we as women connect through our pain by sharing our stories. Apryll wanted the music video to portray how all women, regardless of race and ethnicity, experience some form of sexual abuse and harassment. This is shown through the diverse cast of women, from Indigenous to Egyptian Canadian and French Canadian.
Watch the Video below or click here to stream on other platforms.
About Apryll Aileen
There are lots of people who can sing, but not everyone has a voice. Apryll Aileen is a Canadian alternative pop-rock singer-songwriter, musician, multi-instrumentalist — classically trained in piano. Her sultry vocals, captivating lyrics and alluring stage presence make Apryll a fan favourite at music festivals worldwide. Aileen transcends genres, creating her own undefinable sound with influences coming from pop, rock, blues and jazz. She doesn’t imitate – she creates. A hybrid of two polarities, she blends melodic songwriting and raspy vocal tones from modern artists such as Halsey and Miley Cyrus but with the storytelling edge of Stevie Nicks.
When Aileen writes songs, she thinks of the collective and voices what others feel but can’t express. With soulful vocals, hooky melodies and raw emotion, her songwriting is inspired by real life events. From pain, to finding inner strength through love, her songs take the listener on a journey through their own inner landscape of being.
Her single “I’m Still Alive”, released earlier this year, was added to the “Breaking Rock” and “New Music Daily” playlists on Apple Music. Aileen has also just received word that she will be an artist in residence at the Kingsbrae International Residence for Artists next summer in St. Andrews, New Brunswick, Canada.
In 2017, Aileen was nominated as “Pop Artist of the Year” for the Music NB Awards following the release of her debut album, Savannah Soul (2016), and was also a recipient of the YWCA Women of Distinction Award for Arts, Culture & Design. Her debut single, “Hey Sugar” (2016), received cross-Canada airplay and made it to CBC Searchlight’s (annual competition for Canada’s next undiscovered talent), top-25 nationally. In 2016 and 2017, Aileen had several sync placements in the TV shows “The Next Step” and “Lost & Found Music Studios” (The Family Channel & BBC Worldwide), for her songs “Great Expectations”, “Now is Our Time”, “Keep Me Hangin’”, “Can’t Buy Fame” and “Faith”. Her song “Butterflies” earned the title track on the multiple award-winning film “Butterflies” in 2014 by Emmy® Award-Winning Director Cayman Grant (Oxygen Best Female Director Award, participant in the prestigious NBC/Universal Emerging Directors TV Program, etc.).
Aileen spends most of her time performing and writing music between the quiet solitude of New Brunswick in Atlantic Canada and the hustle and bustle of downtown Toronto. When she is not in either, she is usually found on the Venice Beach boardwalk, SoCal style, where her boho spirit and love for the sun and ocean connect. She is currently working on her second album, RISING TIDES, which will be released in 2021.