24KGOLDN Shares New Live Performance as Member of VEVO DSCVR Artists to Watch 2021
Vevo’s ‘Artists to Watch’ is now in its 7th year with the list consisting of artists who Vevo believes will break through in the coming year. Vevo DSCVR ATW champions emerging artists through engaging live performance content.
Vevo’s Artists to Watch provides emerging artists with engaging, high-quality live performance content to expose them to new global audiences. Alumni include now-household names such as Sam Smith, Billie Eilish, Lewis Capaldi, Maggie Rogers, James Bay and more. Vevo is committed to working with artists at an early stage of their career to create unique content that brings their music to life visually and creatively.
“I had a lot of fun performing these songs with my best friend Omer, can’t wait for the world to see everything we’ve been workin on,” explains 24kGoldn.
“There’s no doubt that at just 19 years old 24kGoldn has made massive waves in the music industry with the success of his biggest hit ‘Mood’. While being at the top of the list in multiple genre categories, the singer/rapper has proven that the idea of being confined to one single genre just doesn’t exist anymore. With his creativity and distinct sound, 24kGoldn is bound to have a vibe for everyone. We’re so excited to have him as part of our DSCVR ‘Artist To Watch’ roster and we’re certain that there will be much more success for him in 2021.” – Amberliz Mateo, Associate Manager, Music Programming
“We’re very proud to announce our DSCVR Artists to Watch list for 2021, now in its 7th year. This is so much more than just a list for us; capturing performances from these artists and providing video content for fans to engage with on a global scale.” says JP Evangelista, SVP of Content, Programming & Marketing, “The health of our team and artists alike is of utmost importance to Vevo. We were pleased to be able to shoot and deliver these performances with proper safety protocols in place, despite obvious challenges. With a lack of touring or being able to perform in front of a live audience, it’s more important than ever that Vevo can promote and market video content that will provide music fans with some must-see performances from some of the hottest new acts.”
Vevo has a long history of helping emerging artists break through to new and wider audiences. Past alumni of Vevo’s DSCVR ‘Artists To Watch’ series including Billie Eilish, Alessia Cara, Little Simz, SlowThai and Lewis Capaldi. Vevo is committed to working with artists at an early stage of their career to create unique content that brings their music to life visually and creatively.
About 24kGoldnNot many college freshmen sign a record deal in their first semester, but 24kGoldn has never been average. The San Francisco native always excelled in school, eventually earning himself a full-ride scholarship to attend business school at USC. While he was originally planning on a degree, when he was presented with the opportunity to seriously pursue music, he knew he had to take it. “It’s like I was getting drafted into the NBA or something,” he says. “We gotta go now.” Committing to music has proven to be the right decision, with his 2019 single “VALENTINO” becoming certified platinum in April 2020, and July’s “Mood” racking up over 300 million streams.